Q Assignment Guidelines Identify primary and secondary data sources (at least three different sources) that support the business idea that you identified in Week 4 of this class. Please explain how each source will benefit your business and improve the overall chances for potential success. Please see below for additional readings on the differences between primary and secondary data: • Primary vs. Secondary Data in Market Research: Definitions and DifferencesLinks to an external site. • Public Health Research Guide: Primary and Secondary Data DefinitionsLinks to an external site. • Primary vs. Secondary Market Research: What They Are and When to Use EachLinks to an external site. • The Eight Types of Market Research: Definitions, Uses and ExamplesLinks to an external site. • Secondary Research - Definition, Methods and ExamplesLinks to an external site. Parameters • Paper should be one to two pages in length • Use APA formatting • Include one scholarly resource with your submission. This type of resource should be peer-reviewed. If you are unsure what this is, please reach to the librarianLinks to an external site. • See the assignment rubric below for more details Assignment due: Sunday, 11:59 p.m. ET Plagiarism You are expected to write primarily in your own voice, using paraphrase, summary, and synthesis techniques when integrating information from class and outside sources. Use an author’s exact words only when the language is especially vivid, unique, or needed for technical accuracy. Failure to do so may result in charges of academic dishonesty. Overusing an author’s exact words, such as including block quotations to meet word counts, may lead your readers to conclude that you lack appropriate comprehension of the subject matter or that you are neither an original thinker nor a skillful writer. Rubric EMG 4005 Short Paper Rubric EMG 4005 Short Paper Rubric Criteria Ratings Pts This criterion is linked to a Learning OutcomeTopic and Introduction 10 to >8.0 pts Accomplished Organization of the argument is completely and clearly outlined and implemented in the introduction. 8 to >7.0 pts Meets Expectations The argument is outlined in the introduction. 7 to >5.0 pts Satisfactory The introduction mentions some topics covered in the content but does not outline all of them or is vague. 5 to >0 pts Needs Improvement The paper does not contain an introduction or any reference to the topic that will be discussed. 10 pts This criterion is linked to a Learning OutcomeContent 40 to >35.0 pts Accomplished Demonstrates complete understanding of the subject matter. Utilizes theories and scholarly examples to demonstrate understanding, and the information is relevant. The content supports the topic in depth. It has clear and appropriate organization, effective transitions, and complete analysis. 35 to >31.0 pts Meets Expectations Demonstrates some understanding of the subject matter. Uses limited theories or examples to demonstrate understanding. Support for the topic is sufficient but lacks in depth or complexity of analysis. 31 to >24.0 pts Satisfactory Demonstrates limited understanding of the subject matter. Does not use theories or scholarly examples to demonstrate understanding. The topic lacks support and focus. 24 to >0 pts Needs Improvement The content does not address the question nor demonstrate understanding of the subject matter. 40 pts This criterion is linked to a Learning OutcomeOrganization 20 to >17.0 pts Accomplished All ideas are presented in a logical manner supporting the topic. The paper is completely focused and logically established. The introduction clearly states the objective, the purpose is stated, and the ideas are supported. 17 to >15.0 pts Meets Expectations The majority of ideas are presented in a logical manner and make sense together in a way that supports the topic. The paper has focus. 15 to >11.0 pts Satisfactory The ideas in the paper are not present in a logical manner. Only some of them make sense and support the topic. The paper has little focus. 11 to >0 pts Needs Improvement The ideas are not organized logically. The majority of ideas are not focused, confusing, and not centered on the topic; or no paper is submitted. 20 pts This criterion is linked to a Learning OutcomeUtilization of Course Material and References 20 to >17.0 pts Accomplished The paper utilizes course material (textbook or lecture videos) and at least one additional scholarly sourced reference. The paper shows understanding of all the concepts and theories related to the course and to the discussion topic. 17 to >15.0 pts Meets Expectations The paper utilizes course material (textbook or lecture videos). The paper shows a grasp of concepts and theories related to the course and to the discussion topic. 15 to >11.0 pts Satisfactory The paper utilizes only personal experience and does not integrate any other course material (textbook or lecture videos). Also, it does not utilize any other scholarly source. The paper has errors and does not grasp concepts and theories related to the course and to the discussion topic. 11 to >0 pts Needs Improvement The paper does not reference any course material (textbook or lecture videos), and it does not use personal experience or a peer-reviewed article. 20 pts This criterion is linked to a Learning OutcomeWriting Mechanics 10 to >8.0 pts Accomplished The paper is correctly formatted and demonstrates correct written language. There are no grammar, spelling, or punctuation errors. Wording and writing are concise. The assignment is written in the active voice. Conjunctions are not overused. 8 to >7.0 pts Meets Expectations Minimal errors are present in headings, citations, references, spacing, and similar. There is occasional usage of awkward sentences and poor sentence structure. There are occasional grammar problems, poor word usage (incorrect use of thesaurus and punctuation), and spelling errors. There is minimal use of words, conjunctions, and transitions. 7 to >5.0 pts Satisfactory Errors are present in headings, citations, references, spacing, and similar. There is a majority usage of awkward sentences and poor sentence structure. A majority of the paper has grammar problems, poor word usage (incorrect use of thesaurus and punctuation), and occasional spelling errors. Words, conjunctions, and transitions are overused, and ideas are overstated. 5 to >0 pts Needs Improvement Demonstrates limited understanding and usage of formal written language. There are numerous grammar and spelling errors and limited vocabulary. Shows difficulty conveying meaning; or no paper is submitted. 10 pts Total Points: 100